Marketing is a lot easier these days...Thanks to the advent of technology and modernization. 
You have a plethora of options open to market your product, one most effective way is Digital Marketing.
The Umbrella of Digital Marketing includes:
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Social Media Marketing-Blogs, posters,campaigns
 
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Email Marketing
 
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Online Advertising campaigns
 
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Search engine optimisation
 
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Affiliate marketing
 
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Feedback and review contests
 
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Smartphone marketing
 
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Content marketing 
 
and many more other ways that come under digital marketing strategy.
To know more about Digital Marketing, it is recommended to join the Digital Marketing Training today.