I was reading the IBM Example about smartSponsor, and there is this following code:
personal.unlockAccount(thesponsor,"password"); 
ss.pledge("Good luck with the run!", {from: thesponsor, value: 10000000, gas: 3000000}); 
While the function pledge is:
function pledge(bytes32 _message) {
  if (msg.value == 0 || complete || refunded) throw;
  pledges[numPledges] = Pledge(msg.value, msg.sender, _message);
  numPledges++;
}
struct Pledge {
  uint amount;
  address eth_address;
  bytes32 message;
}
I was looking for "send" or "transfer" functions. But I could not find any. Therefore I was confused how were the ethers sent from the sponsor to the smart contract?