You can change delimiter in SQOOP command.
By default, it takes delimiter as a tab but if you want to explicitly define it you need to use this command.
--fields-terminated-by <char>
Example
sqoop import \ 
      --connect jdbc:mysql://127.0.0.1:3306/GRHadoop \ 
      --username root \ 
      --password cloudera \ 
      --table sitecustomer \ 
      --fields-terminated-by '|' \ 
      --lines-terminated-by "\n" \ 
      --target-dir /user/cloudera/GR/Sqoop/sitecustomer_data \ 
      --m 1;